identity n. 1.同一,一致;同一性。 2.本体;正身;个性。 3.【逻辑学】同一性。 4.【数学】恒等(式)。 an identity card 身份证,居民证。 an identity disk [tag] (士兵的)证章。 systems suited to its national identity 符合自己民族特点的制度。 national identity 民族面貌。 the principle of identity 【逻辑学】同一律。 establish [prove] one's identity 证明身份。 mistaken [false] identity 认错人。 no matter what their identity 无论什么人。 sink one's identity 隐瞒历史。
behavior n. 1.行为,品行;举止,态度,举动,表现,行动。 2.(生物的)习性;(机器等的)特性,性能,状态;(药品等的)作用,功效。 gallant behavior 英雄行为。 a bad behavior at meals 吃饭的难看相。 aerodynamic behavior 空气动力特性。 on [upon] one's good [best] behavior 1. 善自检点,谨慎,规矩。 2. 在见习中,在试用期间 (The child was on his good behavior. 这孩子很规矩)。 put sb. on his best behavior. 劝告[警告]某人检点一些。 adj. -al 关于行为的 (behavioral science 行为科学〔如社会学、人类学等〕)。 n. -ism 【心理学】行为主义。 n. -ist 【心理学】行为主义心理学家。
We can apply city tourist identity system ( ctis ) to build up cti . the ctis consists of mind identity ( mi ) , behavior identity ( bi ) and visual identity ( vi ) 城市旅游形象的塑造可通过城市旅游形象识别系统导入,城市旅游形象识别系统包括理念识别系统、行为识别系统和视觉识别系统。
Then it continues to study on how to build the image . it begins to build the image mainly from the three facts that are mind identity , behavior identity and visual identity according to the corporate identity 本论文在对城市旅游及其有关研究的基础上提出了城市旅游形象,并对城市旅游形象的研究现状作了初步调查,对城市旅游形象的有关概念等做了初步的介绍。
This paper tries to introduce an effective method to promote the company ' s image , and it is cis , which is the abbreviation of corporate identity systems , composed of three parts , mind identity system , behavior identity system and visual identity system 首先介绍企业形象的含义和特性,然后论述企业形象与市场竞争力的关系,总结胜利油田玻璃钢厂现有企业形象的不足,得出其进行形象设计必要性的结论。第三章对提升企业形象的途径? ?导入cis进行介绍。
Ci ( corporate identity ) includes mi ( mind identity ) , bi ( behavior identity ) and vi ( visual identity ) . it is depended on visual design , logo shape , specifically color etc . to form a corporate visualize drawing market idea , behavior ruler , management characteristic , packaging style , operating ruler and strategy together . after the standardization of corporate name and logo , the information of the corporation could be communicated and spread from the corporation to the whole society 企业形象( corporateidentity , ci )也叫企业识别系统,它包括企业理念识别( mindidentity , mi ) 、企业行为识别( behavioridentity , bi ) 、企业视觉识别( visualidentity , vi )三个部分,是指运用视觉设计手段,通过标志的造型和特定的色彩等表现手法,使企业的经营理念、行为规范、管理特色、产品包装风格、营销准则与策略形成一种整体形象。
The thesis sets down the significance of cis strategy to harbin general pharmaceutical factory and analyses the market environment that harbin general pharmaceutical factory faces in the present . combining the theory of cis and the circumstances of harbin general pharmaceutical factory , the article lays out the collectivity introduction of cis strategy which includes mind identity , behavior identity and visual identity to the factory 本文阐述了哈药集团制药总厂导入cis的意义,简要分析了目前所处的市场环境。本文结合cis战略理论,与哈药集团制药总厂的实际情况相结合,分别从理念识别、活动识别和视觉识别三大要素对哈药集团制药总厂导入cis提出总体设想。